Text | Something about mobile games | Xinxin,
Today (November 20), App Annie released its October global mobile game index report. According to the report, NetEase became the game company with the highest mobile game revenue in the world for the first time. Its "Onmyoji" took the top spot in the global game iOS revenue list, followed by the mobile game "Fantasy Westward Journey", which also ranked second. NetEase's products; Cheetah Mobile and Tuya Mobile both entered the top 10 of the global iOS & Play download list; from the perspective of global products, "GO" has declined significantly. It was still the download champion in September and has now fallen out of the top 10 of the global download list; and looking at domestic In terms of mobile game downloads, the copycat mobile game "Snake Fight 2" and the copycat mobile game "Super Adventure" both entered the top ten downloads in China on iOS. What is worthy of pride is that in October, four Chinese manufacturers entered the top 10 of the iOS global revenue list, accounting for nearly half of the places. They are NetEase, Tencent, Snail and Perfect World. This is the first large-scale impact of domestic manufacturers in the past two years. status of the list.
The important information and highlights in the mobile game selection report are interpreted as follows:
iOS&Global List
1. NetEase has become the company with the highest mobile game revenue in the world, and "Onmyoji" has won the iOS global revenue list.
Although we had known for a long time that NetEase's games performed exceptionally well in October, what was beyond imagination was that NetEase actually took the first place in the global iOS & Play company revenue list. In other words, NetEase became the game company with the highest revenue in the world in October. , squeezing out major companies such as Tencent, MZ, and Activision Blizzard. It is worth noting that this list does not calculate the revenue of China's major Android platforms, but uses global iOS + Play revenue as the standard. Therefore, excluding the small overseas revenue, NetEase can be said to be able to do so with only iOS. It is comparable to the dual-platform results of other global game companies except Tencent.
Game Company Revenue-iOS & Play Global-October 2016
From a global perspective, in the past two years, only four game companies have occupied the championship position, namely Tencent, which has long dominated the list, broke through twice, owns "GO", and this time NetEase. NetEase's rise to the top mainly relies on the dark horse "Onmyoji", mobile games adapted from PC games "Fantasy Westward Journey", "A Chinese Ghost Story" and "Westward Journey".
Game Revenue – iOS Global – October 2016
Let’s first look at “Onmyoji”. This game is the well-deserved revenue champion of domestic mobile games in October, and it basically firmly occupies the first place on the best-selling list in China. According to App Annie's report, "Onmyoji" entered the top 10 iOS global game rankings for the first time and won the championship in one fell swoop, rising 13 places in the ranking. Even if global iOS & Play product revenue is used as the criterion, "Onmyoji" ranks sixth, rising 18 places.
In addition, NetEase's "Fantasy Westward Journey" mobile game ranks second in global iOS revenue, "A Chinese Ghost Story" mobile game ranks ninth in global iOS revenue, and "Westward Journey" mobile game ranks eighth in China.
In the past three months, NetEase has shown a steady climb on the global rankings, truly achieving "stable victory." Not long ago in Wuzhen, a reporter interviewed Ding Lei about NetEase games:
"NetEase is in very good shape in all aspects now. Why are NetEase's games so awesome?"
"Two important reasons, one is innovation and the other is craftsmanship."
"Everyone knows this sentence."
"Yeah, but it's easier said than done. It's easier said than done."
2. Two games from Cheetah Mobile entered the top 10 in the global download list, and Tuya Mobile performed even more outstandingly.
Game Download-iOS & Play Global-October 2016
In October, Cheetah Mobile ranked 6th on the global double list. Its "Piano Tiles 2" and "Rolling Sky" both entered the top 10 of the global iOS & Play download list. Both of these two light games have been online for more than 10 months. It’s rare for a light game to be so strong. It is worth mentioning that these two games from Cheetah Mobile were bought back. After analyzing and tuning their own big data, they have today's two long-life-cycle light games. Cheetah Mobile can also be regarded as a mobile advertising platform, providing a new idea to use its own advantages to enter the mobile game market.
If Cheetah Mobile's results are amazing, then another Chinese company is terrifying – Tuya Mobile. This company is almost never absent from the top 10 global iOS & Play download lists. In September, it was actually ranked in front of Cheetah Mobile, ranking 5th on both global download lists.
3. "Go" went from being the download champion to falling off the list, with a serious downward trend
Game Revenue – iOS & Global – October 2016
Recently, they are quite confident in making "Go" into a long life cycle product like World of Warcraft, but "Go" has already seen a very obvious downward trend in October. First of all, from being the global download champion in September to falling off the list in October, iOS & Play revenue also dropped by 2 places (iOS & Play revenue list: 1st in September → 3rd in October), lagging behind the online super "Clash of Clans" that was four years old and "Monster Strike" that was limited to Japan to win gold have disappeared from the iOS and revenue rankings.
The global popularity of "" mainly relies on the combination of novel gameplay and big IP. The game lacks goals and the scope of players' activities is limited. It is expected that users will lose quickly after trying it early.
In addition, "Clash of Clans" rose 9 places to the second place in the global iOS & Play revenue list in October, and another "Royal Clash" also stabilized at the fourth place. It seems that if we start operating mico offline recharge seriously, the results will be immediate. Tencent’s “Honor of Kings” entered the global iOS & Play revenue list for the second time. "Snake Fight" also successfully rushed to the 5th place in the global iOS & Play download list by virtue of its downloads in the Chinese iOS market.
iOS China list
4. Two "Snake" lists meet, top 10 copycat Mario downloads
Since recharge behavior has become more and more blatant, China's iOS revenue list has also changed more and more drastically. The relatively pure download list in October can better reflect the real situation.
On the Chinese iOS download list, there are two "Snake" games on the list. Micropai's "Snake Fight" won the championship without any suspense. Bigo Diamond also maintained its position as the champion of the iOS global download list this month and successfully entered the list. Ranked 5th on the global iOS & Play download list. Another game ranked 8th is "Snake Fight 2", but this game was removed from the App Store at the end of October. Without "Snake Fight 2" to share the market, "Snake Fight" is still under great pressure. In addition to a large wave of "Snake" games from small manufacturers, Tencent's "Crazy Snake" is about to enter the game. Tencent has also added real-time competition and multi-player battles to make up for the shortcomings of "Snake" games in the market. Snake's days are numbered.
Game Download-iOS China-October 2016
The Mario copycat "Super Adventure" has also entered the top 10 of the download list. This game with no innovative gameplay and rough graphics can achieve such good results because of the blind love of fans.
iOS global list
5. For the first time, four major game manufacturers from China have entered the top 10 in terms of global iOS revenue.
Among the top 10 companies in global iOS game revenue, Chinese companies occupy four seats, namely NetEase ranked first, Tencent ranked second, Snail ranked sixth, and Perfect World ranked tenth. This is the first time that four Chinese companies have entered the list at the same time. Companies also on the list include Finland, the United States' MZ, the United States' Activision Blizzard, Japan's Mixi and other major manufacturers.
Game Company Revenue – iOS Global – October 2016
NetEase and Tencent are naturally regulars on this list, and have even won the top spot for two consecutive months. The revenue of Snail Games increased by 8 places in October and is currently ranked sixth. Its "Lineage 2: Blood Alliance" contributed the majority of the revenue. Throughout October, the ranking of "Lineage 2: Blood Alliance" on the best-selling list was basically between 5th and 10th, ranking high and not fluctuating much. Perfect World's entry into the list is strongly supported by "Zhu Xian". The game's ranking in October was basically between 5th and 20th.
According to Mobile Games, no other Chinese game company has entered this list from 2014 to now. On the one hand, the rapid growth of China's major game companies reflects the soaring number of Chinese players and the gradual maturity of consumption habits. On the other hand, it also allows people to see the outstanding strength of China's major game companies in game development and operation, and continues to impact the list. , and its voice is getting stronger and stronger on the global stage.
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